Digital Bancassurance

​In the digital era in doing bancassurance, especially in Millennial marketing, banks should focus on three elements:

1. Boosting personalization by making the most of unique banking data and analytics,
2. Tapping the potential of digital to offer superior customer service,
3. Mastering the omnichannel game.

PruWell is well positioned to be a great partner for banks.

Links to some excellent bancassurance articles here:

• Bancassurance products in the digital age | McKinsey
• DIGITAL BANKING Tips - 32: Bancassurance